Loeffler Randall, a New York–based fashion brand known for its thoughtful craftsmanship, needed an identity for the launch of their new sports collection. The goal was to translate the brand’s creative approach into a unique, sporty visual language while maintaining the refined aesthetic that defines Loeffler Randall. Our work spanned the development of the logo, color palette, typography, as well as printed collateral and marketing material. We designed an array of labels, all using the flexible, casual brand system.